The sector of tokens pegged to fiat currencies is experiencing rapid growth. Since the beginning of the year, it has attracted more than $620 million — almost seven times the total for last year. The largest round amounted to about $300 million and was aimed at expanding global operations.

Experts link this surge of interest to regulatory changes. A recent law in the U.S. effectively legalized the use of stablecoins and sent a clear signal to major investors. Against this backdrop, the total market capitalization of the sector reached a record $297 billion, with forecasts suggesting it could approach $1 trillion within the next few years.

Additional momentum came from public stock offerings of digital asset companies, as well as large funding rounds in related areas. Taking all of these into account, the total volume of investments in 2025 has already exceeded $2.4 billion.

At the same time, the market landscape is shifting: new entrants are actively announcing plans to issue their own tokens, with both tech corporations and traditional banks stepping in. Some institutions have already confirmed testing digital coins, intensifying competition with established players.

Not everyone, however, welcomes these developments. Representatives of the banking sector argue that new rules give crypto firms an unfair edge by allowing them to offer interest on token holdings, which could lead to massive deposit outflows from traditional institutions. Industry participants dismiss such concerns as exaggerated, suggesting that banks are mainly trying to protect their transaction fee revenues.

Interest in stablecoins continues to rise nonetheless, both among retail users and institutional investors. Research shows that in many cases, demand for such instruments is outpacing interest in bitcoin. Some analysts believe that the mass rollout of dollar-pegged digital currencies in the U.S. could spark a fierce competition where only the strongest players will survive.